Introduction to the New Alexa
Amazon is gearing up to launch a new iteration of its Alexa voice assistant this October, now harnessing the power of AI technology from Anthropic’s Claude instead of relying solely on its proprietary AI systems, according to a report by Reuters.
Switching to Claude
The decision to incorporate Claude’s AI models comes after Amazon reportedly faced performance challenges with its own technology during preliminary tests. Sources in communication with Reuters revealed that the early builds using Amazon’s AI struggled with responsiveness, sometimes taking as long as 6 to 7 seconds before providing answers to user queries.
Exciting Features on the Horizon
This revamped version, which is being referred to as the “Remarkable” Alexa, is anticipated to deliver a range of advanced functionalities that enhance user interaction. Users can expect more nuanced, context-aware conversations, enabling them to engage in richer dialogues with the assistant.
Specific features might include tailored shopping recommendations, such as advice on vacation attire, summarizing news articles, and executing complex tasks from a single command—like ordering food or composing emails. Additionally, it will have improved capabilities in home automation, effectively remembering user preferences to streamline the experience.
Subscription Model
Amazon intends to roll out this upgraded Alexa as a subscription service, with estimates placing the monthly fee between $5 and $10. This means it won’t be part of existing Prime subscriptions, although the traditional free “Classic” Alexa option will continue to be available.
A Shift in Strategy
Partnering with Anthropic marks a shift from Amazon’s conventional approach, which typically favors in-house technology. This collaboration echoes similar strategies seen with Microsoft and Apple aligning with OpenAI for ChatGPT, reflecting a broader trend within the tech industry.
Looking Ahead
While Amazon has acknowledged the use of various AI models, including its own Titan model and those from affiliates, it has yet to confirm the specific application of Claude in the new Alexa. The official announcement for this AI-driven Alexa is anticipated during Amazon’s upcoming devices and services event, which usually takes place in September.